Juan Gómez Alemán

Artistic Direction

Coming from the performing arts, Juan Gómez Alemán has written and produced more than a dozen works that gradually led him to the realm of performance art. Among his pieces, notable works include Aburrimiento Chair, Los Abajonistas, and Black Out, which mark his transition from more conventional dramaturgy to languages of action and live presence.

In the field of cultural management and administration, since co-founding La Juan Gallery in 2015, Juan has served as the project's artistic director, promoting a program focused on performance and the most daring contemporary creation.

juangomezaleman@gmail.com

Rosa Ureta

Address

After an initial period in the editorial world as coordinator of La Fábrica's publishing house, Rosa expanded her practice to include cultural management and project development, eventually directing La Fábrica's gallery, bookstore, and concept store in Madrid. Internationally, her work in India stands out, where she has co-directed two international photography festivals: Goa Photo and Jaipur Photo Festival.

Since 2020, she has been partnered with La Juan Gallery, transforming the project into a cultural management company focused on performance and live arts. As general manager, she has spearheaded numerous artistic projects for public and private institutions, consolidated La Juan's identity, expanded its lines of work (training, curating, production, and consulting), and reinforced its position as a key player in the art scene.

rosureta@gmail.com

Rocío Gutiérrez

Management assistance

A graduate in Graphic Design, she completed her studies with a final degree project dedicated to curating, focusing on contemporary identities, and organized a group exhibition at the Espacio Joven in Pozuelo featuring works by emerging artists. Simultaneously, she interned at NavelArt, a contemporary art center, and collaborated with Habitación Número, a project dedicated to promoting young artists.

With a solid background in graphic design, she decided to broaden her profile by pursuing a degree in Art History, establishing bridges between visual creation and artistic historiography, two deeply interrelated fields.

In 2025 he joined La Juan Gallery, where she has taken on the tasks of graphic design and provides support in the organization and coordination of the gallery's various activities and projects.