Surge Madrid
The projects of La Juan Gallery
With these and other projects, La Juan Gallery's collaboration with Surge Madrid follows the same line: taking gestures, rituals and stories from everyday life —applauding, watching, dancing— and transferring them to the field of live art to think together, play and celebrate in real time.
Showcase of stage creation
Throughout several editions of Surge Madrid, La Juan Gallery has developed live art devices that expand performance beyond the conventional stage, activating lobbies, rooms and transit spaces as meeting places between artists and the public.
Applause
Intensive course (2024)
A performative lecture centered on a seemingly simple gesture: applause. The piece delves into its origins, social uses, and hidden meanings, combining humor, theory, and practice. The audience becomes both the subject of study and the main chorus, and each participant receives a "certificate" as an expert in applause, reclaiming applause as an artistic act in itself.
Fotonovela (2023)
Photographic project
The companies participating in Surge Madrid are brought together to create a photo-novel about the adventures and misadventures of making theater today. Through photo sessions with each company, a collective visual narrative is developed that humorously and conspiratorially fictionalizes the challenges of the profession and simultaneously generates graphic material for the festival's promotional materials.
History of the bakalao route told by two go-go dancers (2020)
A performance situated between a stage installation and an immersive experience: the space transforms into a nightclub, a DJ sets the rhythm, and two go-go dancers recount the history of the Ruta del Bakalao (the "Bacalao Route") in first person. Memories, anecdotes, and hit songs intertwine as the audience takes over the dance floor and activates the piece, reconstructing a cultural phenomenon that dominated the nightlife and marked an entire generation.
Bra Exhibition (2019)
Mobile Exhibition
The artists physically hold their own works as the public moves through them, creating an active triangle between body, object, and gaze. Designed for lobbies and passageways, it includes pieces that can be activated or completed by viewers, transforming the visit into a participatory and constantly evolving experience.
